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A Global Footprint – Since 1997.
Pioneers of Performance Optimization.

Support EXP, the new brand of Support Financial Resources, established in 1997, is an industry leader in performance optimization consulting and training for financial institutions and has an active, global footprint across the United States and around the world. The company’s mission is to transform your service and sales culture at the core of your institution by deepening customer loyalty through behavioral-level measurement, accountability, and coaching, including performance-based mystery shopping and loyalty solutions. With over 1,000,000 service and sales experiences measured in the live financial services environment, Support EXP impacts service quality through LIVE, ongoing, actionable scientific measurement that builds service and sales skills from managers to the front line to the back office. These results ensure sustained, consistent service and sales performance, all while improving employee performance and delivering bottom-line results in an effort to advance the organization to true performance optimization.

The Need

Support EXP meets a critical need in the banking and credit union communities – creating loyal customers for life. In the current CX Movement, the power is owned by the financial consumer. Consumers' experiences throughout their entire journeys and across all touchpoints are shaping their loyalty-in-the-moment and their banking relationships of the future.

Intelligently understanding their many-faceted experiences, objectively making sense of their perceptions, and acting immediately, profoundly, and continuously on direct CX feedback is the only fail-proof strategy for creating and motivating loyal customers for life.

The Mission

Support EXP exists to create loyal customers for life through innovative and actionable business intelligence in real time, captured directly from the voice-of-the-customer, resulting in an immediate and measurable impact on organizational and financial performance.

The Model

Support EXP has collaborated with our clients in designing and deploying a forward-thinking, successful solution to measuring and managing the entirety of the customer journey in a closed-loop process.

Our CX Analytics Platform cohesively links customer experiences and perceptions to internal operational processes and CX performance – from the front office to the back office. Need-to-know analytics provides each functional area with exactly what they need at their fingertips to meet CX and growth goals, generating immediate, proven, and direct revenue.

With our real time, advanced actionable analytics, that actually informs CX strategy and monitors CX execution, you will close performance gaps and resolve customer friction in the moment, creating loyal customers for life.

The Vision

Support EXP’s vision is to provide access to the most revealing and Actionable CX Intelligence that puts our clients at the front of the CX Movement.